Posted in Triathlon and tagged high-5, nutrition, product-spotlight

We know that you love HIGH5 ZERO as much as we do. Your reviews make it pretty clear:

  • 'I can honestly say they've saved my bacon many times when a significant boost is needed. They work and taste great.' Yorkshire66, 10 Oct 2018
  • 'Really good taste compared to others I have used.Won't even bother using any other make now' Fowkie, 06 Oct 2018
  • 'Taste good, never get cramps when using them, never get an upset stomach. Perfect.' DanYork, 04 Oct 2018

But what goes into the making of HIGH5 ZERO to make it so great? We had a chat with Matt Hall, Global Sales Manager at HIGH5.

Where it all began

'HIGH5 ZERO has a bit of a selfish start, if we're honest. After a few months of overindulgence, we were faced with shifting a few kilos. Having decided to turn to cycling as our exercise of choice, we then wanted a low-carb, low-calorie product, to give the body a boost. There was nothing available; most sports drinks are loaded with sugars and calories; so we just decided to make one ourselves! Given that weight management is something that interests both pros and everyday riders, it just sort of took off from there!

'HIGH5 ZERO has become so much more than we ever expected it to. It is not just a sports drink; it is an everyday drink, which can be used in so many ways, and we are really proud of that.'

 

Selecting the ingredients

'We're a picky bunch, so we set out pretty tough criteria when starting to formulate zero: it had to taste great, only include high-quality ingredients and natural flavourings; plus it had to come in at a great price. Oh, and it was also important of course to get the science right!

'We wanted HIGH5 ZERO to be more than a general hydration product – we wanted it to be of specific use for athletes. Now, athletes give their bodies a tough time, so we decided that HIGH5 ZERO should also be loaded with essential nutrients. Most importantly, magnesium and electrolytes; to help to ward off every athletes worst enemy - cramp! It also gives you 35% of your RDA of vitamin C per tablet.'

 

Real world testing

'Trying HIGH5 ZERO in a test environment is all good and well; but it needed to work in the real world too. Thankfully, we nailed it; we've had customers tell us that it's not only helped them to achieve their sporting goals, it's also helped them to recover from a heavy night out!

'Personally, I have found HIGH5 ZERO to be a saviour during and after spin classes and for HIIT training as well. I always struggled to drink enough water before but adding a tab to my bottle means that this is no longer an issue. It is also one of the first things that I pack into my suitcase when I'm off to somewhere sunny; as it's brilliant at keeping my hydration levels topped up in hot climates.'

HIGH5 ZERO is also gluten free and Vegetarian Society approved; so almost everyone can use it.

Trying new flavours

'We currently have a wide selection of HIGH5 ZERO flavours. The more recent additions of Mango and Mojito taste great, and are a bit different to our others.

'We are always looking out for new flavour ideas, and take on-board what our customers tell us. We also get lots of feedback from the elite athletes and teams we support.'

HIGH5 ZERO is available in the following flavours:

  • Berry
  • Blueberry
  • Citrus
  • Grapefruit
  • Orange and Cherry
  • Tropical
  • Watermelon
  • Neutral

Also, check out the exclusive-to-Wiggle flavours:

  • Mojito
  • Mango

There's even a caffeinated version for when you need a boost. Available in:

  • Pink Grapefruit
  • Berry

What's next?

'Good question! It's really up to our customers. We have development ideas of course; but at the end of the day, we develop products according to what our customers want and need.

'If you have any requests for flavours or anything you would like to see in the product let us know. We always welcome feedback, both positive and negative – your reviews are a massive help to let us know where we’re getting it right, and where we can make improvements.'

Whilst HIGH5 ZERO is currently one of the 'must haves' in so many people's kit bags, the brand are always working to make sure it stays that way!